One of the simplest ways to attract more customers into your shop is to create a great window display. After all, the window of your store will be the first thing customers see when in its vicinity. A good shop front will make the customer pay attention and encourage them to visit your store, whereas a bad one will not hold their interest – they will probably pass by without a second thought.
Using mannequins to create a window display is a very effective way of engaging potential customers. As mannequins are made to resemble humans, it is easy to style them in such a way that your customers can identify with them and picture themselves in the clothes the mannequins are dressed with.
No matter what you sell, it is possible to use mannequins to advertise your wares. For example, a shop selling beach wear could create an effective display by turning their window into a beach, complete with sand, beach towels, a bucket and spade and mannequins dressed in their most popular clothing. By placing the mannequins in dynamic positions, it will be easy for the customer to identify with them and see themselves wearing the clothing whilst having fun on the beach.
Perfecting the body language of your mannequins is essential. Nobody will be inspired by a mannequin if it is striking a passive pose. It is essential your mannequin is dynamic and life like, as this will draw much more attention and inspire your customers more than a boringly posed mannequin ever could.
Here at Morplan, we stock an extensive range of busts and mannequins which are perfect for creating exciting window displays. Our flexible mannequins are particularly popular as they allow window dressers to create the kind of dynamic poses that will draw customers to your store.