Using point of sale displays in your shop can be an effective way of pushing certain products, alerting customers to deals and sales, and highlighting new stock, no matter what kind of shop you run. Here are some tips and ideas for using this type of display stands.
First, choose a product that you want to highlight or showcase. This is best done with a new-in, flashy item such as the latest CD by a certain group, the newest toy in a range, or the most recently novel by a famous author.
Next, decide what kind of display stands you need to showcase these products. There are several different types of stands you can use. Some rest on counters, some stand in an aisle or by a check out counter. You can use racks for things like jewellery, or shelf-like stands for books and CD’s. A bin or cage can be used for plush toys or discount books.
Finally, decide where you want to place your point of sale displays. You should choose a location in the store that has high traffic, even if it is not necessarily the area that you would normally stock that product in.
For instance, if you are trying to sell a toy, try placing the display stands in a grocery aisle to market it to mums, or place them the magazines and newspapers where you might attract the attention of grandparents or nannies who may need to purchase a Christmas or birthday gift for a child.
Think strategically. As a customer, what would make a product stand out more to you?
Some other things you can do to highlight the products are use colourful displays with big lettering, signs hanging from the ceiling over the display, or even footprint type signs on the floor leading the way to that product.