Today, the first port of call for a business is no longer an impressive structural facade or a smiling face behind a desk, but rather the website with which they choose to promote their company. Whether researching or simply making initial contact, the website will almost always be one of the first looks that people get at who you are and what you do. So what are the important steps to take to make your website as effective as possible?
Well, there are many things that will make your site appealing to the user, but one of the most important is usability. Having something unique and quirky might be great from a graphical design point of view, but with so many websites having similar qualities when it comes to layout, having yours too far off base could wind up simply confusing people. Keeping it easily navigable with touches such as linking back to your home page with your logo, and an easy and clean layout are the best ways to keep visitors on your site.
Also, you need to make it interesting – whether it is simply funny or just extremely interesting, having people wanting to stay on your site or come back to it is a great way to make sure people remember you.
Finally, make it inclusive. Many people forget that their website is likely to be viewed by people all over the world, and even in their own country there will be many different users speaking many different languages. Using a translation company you can easily get website localisation performed on your site which offers language translation to the languages of the user’s choice. Even those who speak your language will appreciate the effort whilst language translation options will also give your company a global image rather than a small town one.
For the best website, choosing a good translation company can be as important as choosing a good design company.