The need for long-tail search engine optimisation has complicated things quite a bit for the SEO industry. SEO was never simple, but now lots of long threads of key phrases somehow need to be woven in. This is a lot harder to do than simply optimising a page for one or two keywords.
One thing that’s important for long-tail keyword strategies is thinking about more than just one page at a time. Actually, this is important for all kinds of SEO, as your pages need to be used to support each other. It’s especially important for long-tail strategies for website optimisation.
Think of SEO as a basket that’s carrying your rankings safely along. With one or two word keywords, the strands of the basket can be woven together fairly simply, supporting each simple keyword with a number of direct strands. With long-tail search, the keywords are more complex but also not on as broad a scale as other keywords. They focus on smaller sections of the market, with more specificity. The weave of the basket needs to be a little more intricate to support these finer strands of keywords.
Content: not just one article at a time
Content does seem to come along one piece at a time. You might be able to acquire a large set of articles from your SEO company, but you’ll still be dealing with them one piece at a time. This can lead to thinking that is a little too one-directional. You take an article, you apply your SEO strategies, and you publish it.
With all types of SEO, it’s important to think of your content as part of a larger net. When your website optimisation focuses on single-word keywords, you need to link through to the pages assigned to those keywords, using your content to support your keyword structure. The same is true of a long-tail search engine optimisation campaign, but with the difference that the net needs to be a lot more complex.
A very complex net can only be achieved with a lot of planning. When your keyword strategy isn’t that complicated, you can get by through highlighting keywords in random articles and using them as hyperlinks. When your keyword strategy is complex, you really do have to plan out which articles are going to support which keywords, and plan ahead so that support for each keyword is equally distributed. The length of long-tail keywords means that you can’t get away without this thorough planning.
Work linking into your content planning routine
Your SEO company should help you to strategise about content for your website, and you can talk to us at SEO Consult. When planning, it’s often easiest to plot out your content net on paper. Planning your content ideas for several months ahead will enable you to keep your long-tail keywords supported, and figuring out your hyperlinks in advance is a must. The important thing to remember is to channel link juice from successful pages into pages that need support.