Much advice available on search engine optimisation only deals with the smaller tasks. This is helpful for smaller sites and their owners, but as time goes by, ‘small’ is disappearing. If you’re trying to optimise a site of 10,000 pages, how do you go about it?
The strategies for dealing with a large site are vastly different from smaller sites. With a small site, you can easily optimise content, giving each page individual attention. With sites of even 1000 pages, though, individual attention takes a lot longer than a business is willing to commit to. Dealing with a behemoth of a site requires strategy, an ongoing plan, and a lot of attention.
The first thing to consider is how thoroughly you want to implement SEO in the initial stages. If you’re accessing search engine optimization services, having someone else perform the tasks of SEO certainly relieves the time pressure, and you can talk to us about this at SEO Consult. However, it may not be within your budget to optimise every page. If this is the case, you need to plan with your SEO services company for more affordable SEO services, which should include a graduated plan to slowly update pages.
Maintenance of search engine optimisation is also an issue with large sites. The easiest way is sampling. Choose the more important pages and see how the search engines treat them. While this will give you an idea of how your main pages are faring, it’s also a good idea to do some random sampling to check across the site.
The main thing to be aware of with large sites and SEO is planning. Planning is important for all optimisation, but without a strong structure to guide you, the optimisation of your large site is next to impossible.