When looking over your website there are certain areas that can benefit from some SEO-grooming. Whether the website is in its fledgling stages or is long established there are specific areas that can be looked at to enhance its SEO look.
Website usability
Good SEO services should provide a review of the website technicality, including the usability of that site. If your target audience can’t find your site it makes no difference how good the content or aesthetics are. Here are some tips for making sure it is fit for purpose:
Understand what the search engines see when they look at the site. Text browsers such as Lynx can be used to analyse the site. The insights you unearth will be similar to what the spiders do as well.Use your server’s robots.txt file. This helps crawlers to understand which directories are available for crawling. By keeping this up to date with your specific preferences you can control what is indexed.Carefully test all web pages using a variety of web browsers checking out functionality and visibilityMonitor the performance of the site and the load times of each page. Search engines are interested in the user experience as well as relevancy.
Site navigation
Website navigation should be straight forward and simple. Here are some ways to achieve this:
Ensure the link structure is strong. Agencies supplying search engine optimization services should ensure that every priority page has a minimum of one link which directs to it from all the other webpages.The sitemap is very important and is a great way to communicate to search engines about the site. It is also helpful for users who can find areas of interest quickly.In general keep the number of links per page down to 100. If you start to exceed this you are unlikely to attract crawlers.
At www.searchengineoptimization.co.uk we offer specialist search engine optimization services to our clients.