If you own and run a website you are quite likely to enjoy surfing the internet yourself: this may be for business, entertainment, or lifestyle reasons. We all tend to assume, when browsing a web page (especially a high-quality site), that the words on that page have come naturally, and are perhaps the easiest part of building any site.
However, the truth is rather different. Web content writing is a specific skill demanding awareness of the overall site design, the user base, as well as above average spelling and grammar abilities. Effective web writing is all about striking the right balance: between formal and informal (“smart-casual” is often a convenient, low-risk style for a modern web page), knowledgeable yet unpretentious, informative but not clever for the sake it.
Short, concise sentences, except perhaps for specialist academic or research sites, are also recommended.These are web content writing skills that have to be learnt, refined, and developed over time. This is especially the case when search engine optimisation is added to the mix. To populate a web page with just the right amount of SEO keywords, without overwhelming users, and avoiding “black hat” (unscrupulous) SEO practices, is both an art and a science.
Here at SEO.co.uk, we specialise in professional SEO copywriting services. We concentrate on writing lively, informative blogs and articles, which will help drive traffic to your site, as well as boosting your search engine result page rankings.
Our writing team is equipped with up-to-date SEO information in order best to optimise their articles for our clients given current practices in the fast-moving search engine world.
Additionally, we take care to publish articles of specific relevance to your business, in reputable locations, which are regularly crawled by the major search engines.This expert content writing service will take all the stress out of promoting your site around the ‘net, and give your website maximum opportunities in the competitive world of the web.