Composing a blog for SEO purposes is not an easy affair. It takes time, patience, perseverance, and aptitude. A SEO blog has the potential to please users and search engines, but it is all too easy for it to fall short. The demand for content in terms of quantity is high. However, no site will makes sustainable progress in the absence of consistently high quality. Knowing what to include in blog posts is thus of central importance for consultancies and their copywriters.
At Searchengineoptimisation.co.uk we appreciate that content provision is central to effective optimisation. We understand that SEO news is frequently an effective tool. It has the capacity to keep a target audience interested. It also permits keywords to be added to content in a natural manner. Nonetheless, a diet of news alone will not nourish a site properly.
It might be thought that a rule against pure news is too inflexible. After all, it is true that every site needs its own distinctive approach when it comes to content supply. However, the vast bulk of sites do need some diversity in content type. Even a little variety can prevent users from thinking content is excessively bland. Content which is not given sufficient thought and is thus too similar will often deteriorate gradually. This is because copywriters may become jaded at turning out posts which are not differentiated from one another adequately.
There are also things specific to industry news which can make it wise to branch out. News can be repetitive by its very nature. There has to be news so it is often manufactured when little new has occurred. Industry news can contain too much jargon. Users can struggle with technical terms. This means that it must be relayed in a simple form. Furthermore, a glossary can be used to explain awkward language. Nevertheless, industry news can be somewhat unappealing even when it is expressed with clarity.
News is problematic in other ways. It is difficult to be first to a story. Even if one is, others may make more of it than you can. It can be tricky to get the balance of fact and comment correct. Diverse users have different taste in this vexed area. It is critical not be too opinionated in comment. Alienating a section of a target audience is far too easy to do.
Industry news can deliver great benefits to a site. However, it is best practice to inject some other kinds of material into the content featured on a site. A blog can periodically go over product details. It can sometimes contain instructions on how best to use a good or a service. Other solutions are also possible. Using lists is also a great way of breaking up tedium. It has been found that users often like to turn their attention to a list. They appreciate a list’s authoritative and thought-out appearance, as well as enjoying reading text broken up with blank space.
When it comes to putting blogs together, there are not really any shortcuts. Resorting too often to using industry news is tempting, but it is a temptation to be resisted.