There is a great emphasis on productivity in our culture that, for many, has overtaking the desire to innovate. With so many saturated marketplaces that seem stagnant it seems that more and more businesses are starting to realise that they need a eureka moment that redefines everything. One idea like this could propel an organisation from obscurity to the forefront of an entire industry, which just goes to show the power of ideas.
Business coaching is not intended to turn out laboratory drones that embody the principles. The idea is to create a new culture of creativity that leads to more expressive individuals whose thinking can help redefine how a company operates. Of course, their is also the requirement to understand the lay of the land first, but redefinition is the aim. This might also include optimisation of business practices; the idea that there are better ways to operate and more streamlined, efficient ways to achieve the same or similar results. Business coaching does not necessarily begin and end with a text book and cramming – it ultimately stems from living the lifestyle.
Business consultants on the other hand can help in a myriad of different ways. The most notable is protection against future changes. For instance, cloud computing is performing a small revolution that threatens to become a tidal wave pretty soon. Any company caught napping, will potentially be left behind. In the same way that social media revolutionised many, it also left many companies who failed to adapt stuck in the past. Of course, risk assessment is a huge part of this and will dictate a lot of what you do, but investing in a company that can convince you of their leadership qualities as business consultants might help you to evolve and pioneer rather than chase the pack.