These days there might be more challenges facing businesses then there has ever been, however there are also more opportunities. The internet has been a real game changer, and presented businesses with as many new innovations, certainly outweighing the obstacles.
One of the most well-established aspects of the internet is the e card culture. What are e cards? Basically, they are electronic cards that do more or less the same thing as paper cards. The big difference is that rather than being made out of paper, they are electronic and are sent via e-mail.
What does this have to do with business?
It’s a good question, and can be addresses in various different ways. For instance, if you are a business owner then it is likely that you engage in e-mail marketing. This is where you send e-mails that have a marketing dimension, and could take the form of a newsletter or press release or specific product promotion.
The problem with these kinds of promotion is that people have now developed an instinct to recognise them as spam. A newsletter sent via e-mail is much more likely to be ignored than one sent by post, not because the quality isn’t there, but because it’s not physical media.
Corporate holiday e cards and business Christmas e cards et al represent a great alternative to the traditional kinds of corporate e-mail correspondence. They don’t have to be information heavy, and can simply be a way to demonstrate to your customers or soon-to-be-customers that you are thinking about them.
This kind of organic approach to e-mail correspondence can really work, whether you are a new, well-established or smaller business.
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