Focusing on article quality

Composing articles for SEO purposes is a task which demands some thought. In the past, some copywriters managed to get by with producing work that was not of the highest standard. However, this ignored the fact that users not search engines ultimately decide the fate of sites. Since the succession of Google Panda updates, there can be no more complacency with regard to content.

The Google Panda updates, from 2011 onwards, have demonstrated that Google takes content quality very seriously. There has never been a time in which close attention to content quality has not been wise. Neglecting it now is simply asking for poor results. However, there remain differing views on how best to improve content.

Concentrating on the needs of specific target audiences is definitely a good tip. Nonetheless, some content advice has a more general application. One tactic is to ensure that each piece of content has something precise to get over to the user. Users can get lost in articles which meander vaguely around a point.

The employment of SEO news is a great way of sharpening up content. However, it must be used properly to maximise its impact. News can be a little dull unless facts are surrounded with comment. It can also become boring if there is never any variety. SEO articles which explain how to do things can liven up a site by providing gaps between news pieces.

If a copywriter is producing content about a subject which they are interested in then it shows in their writing. Sector-based news is often appealing and this means that content quality should be concentrated in this manner. It is easier for copywriters to watch their spelling and their grammar when they are producing material with enthusiasm.

In general, copywriters often aim for a conversational style. Usually they try to avoid language which sounds pretentious to the average user. While sounding too lofty is never something to be aimed for, a conversational style is not appropriate for every sector. Conveying industry news sometimes requires something a little more formal.

Article quality is not always easy for novices to measure. It is important to bear in mind that the material produced will reflect upon the reputation of the site on which it is featured. Some people think that good quality articles invariably attract comments, but this is not actually the case.

Content which attracts comments may well be doing something right. However, certain sites have built up authority over years. Sometimes a lacklustre article on such a site can attract a couple of comments. A well written article on a site with a much smaller following may not attract any attention at all.

If a copywriter attempts to write an excessive number of articles in a short time period then this will invariably lead to errors. That is why content planning is essential. The principle governing copywriters has to be to concentrate on producing interesting and accurate work. Anything less than this will be counterproductive, and each article should be checked prior to editing.

to find out more go to

Leave a Comment