How to pick a professional advertising photographer

Would you have any idea where to start the search for an advertising photographer? If you was asked to find a fashion photographer or told to hunt down an advertising photographer where would you begin the search? Bet you’d feel the pressure. Anyone would in that situation. It’s a big ask to locate an advertising photographer if you lack knowledge in the industry. Still, if you’re up to the challenge you can view this as bit of an adventure, call it a test of your mettle if you like. Your brief, should you wish to accept it, is to find a fabulous fashion photographer that specialises in a range of photographic techniques in the shortest possible time.

Okay, the clock is ticking and you need to use all the resources that are available to you to find an advertising photographer. Use your contacts. Do you know anybody that might have worked with an advertising photographer in the past? Have you any friends or family members that might work in the fashion industry, could they recommend a fashion photographer for a shoot? Don’t worry if you haven’t. It was a bit of an outside chance. At this point you should use the other means at your disposal. Look online for an advertising photographer and streamline your search based on set criteria.

Can the advertising photographer demonstrate flair and ability? That’s the biggie when you hire an advertising photographer. They should have tons of experience and be able to use light creatively but most of all, they need style, finesse and have a real aptitude for photography. Search for this type of advertising photographer online and check out the ‘about me’ section of their website. This should give you the lowdown on an advertising photographer. You’ll get a feel of who they are, what they do and what drives their passion for photography.

If they come across well, book an appointment to see the fashion photographer in person. Take a look at their work and see if it has a unique style. Ideally it should be instantly recognisible and have a distinctive voice of its own. Once you get to this stage you know you’ve found the right person and can book their services in total confidence.



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