Making use of booklet printing, brochure printing and other such things as part of direct mail campaigns can be beneficial, it is has been suggested.
According to Chris Bibey, owner of MailMarlin.com, as long as businesses follow certain rules, they should be able to make the most of this form of marketing.
Firstly, he advised managers to be consistent in their use of such material. He stated: “You should realise how important it is to be consistent with your marketing efforts. Direct mail is not something you should use one month, forget about the next, and consider again in the future.
“Instead, get on a schedule, regardless of what type of mail you are sending, and stick to it.”
Secondly, the expert noted that it can be helpful to make use of professional organisations in order to get the most from campaigns of this nature. As well as meaning company owners are free to get on with what they do best, it also ensures that a high standard of booklet printing, brochure printing and other such activity will occur.
Thirdly, it is vital for enterprises to “think outside the box”, Mr Bibey claimed. He pointed out that consumers receive high quantities of promotional mail and in order to be successful, such material has to stand out.
He added: “Maybe you should send a sales letter or brochure if other agents in your area are only utilising post cards.”
A fourth tip offered by the industry practitioner was organisation. He stated that marketing efforts of this nature need to be well planned.
Meanwhile, his fifth and final recommendation was to track the results to see how much value for money the campaigns are.
Effective marketing is now more important for companies than ever before as a result of the tough economic conditions precipitated by the global credit crunch.