It is the case that developments in the sphere of search often begin in the United States. This means that British consultancies are obliged to keep a particularly close eye on information which is produced on the other side of the Atlantic. It has to be remembered that something which works in the United States may be specific to that country, but drawing lessons about future trends is important.
SEO is a technique used to improve traffic and the organic search rankings that websites receive. As we all know, there are many aspects to SEO, from on-page optimisation such as meta tags and keyword research to off-page optimisation such as link building and content marketing. One of the most popular ways businesses use SEO strategies is … Read more