Fitness footwear for the new century

Ok, so we’re already more than a decade into the new century but it’s been a while since a really new concept arrived in the footwear world. The 60s, 70s, and 80s saw a tremendous explosion in shoe styles, fashions, and technologies. Everything from Doc Martens’ Bouncing Soles to sandals made from recycled car tyres appeared. Heels went up, down, in, out, up and then up some more, and instead of being restricted to black and brown, shoes became available and popular all across the rainbow and in every possible fabric.

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