There are many ways you can improve your paid search marketing campaigns. One such method is to raise the number of negative keywords.Those accounts with only phrase and exact match keywords will be at a disadvantage. They will fail to trigger for related keywords through broad match. Pay per click management advice can sometimes recommend steering clear of broad match as it can attract traffic that is irrelevant.
No PPC manager wants to shell out for unrelated keywords so to counter this it is necessary to expand the negative keyword list.This means increasing the list by many hundreds if not thousands of negative keywords rather than just a token ten or twenty. There are many negative keywords that are common sense choices but to help speed up the process you can use AdWords.
A Search Query Performance Report can be set up in the report tab. The report can be set up across all account campaigns with broad match keywords. The report highlights the keywords that triggered the appearance of the ad within a given time frame. You can identify the terms that are unrelated to the product and add them to the negative keyword list.Run this type of report at campaign level as negative keywords are added at this level. Also highlight those keywords that seem to be related but are not performing. These can also be added to the negative keywords.
The next place to look is within the Keyword Tool. Search on one of your keywords and look through the results for terms that are again unrelated to the product. By keeping your negative keyword list updated, you will no longer lose money displaying for unrelated terms and can capitalise on long tail keywords.
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