Friendly staff and gold standard customer service have long been the focus of marketing for the retail and hospitality industries, but that may be about to change. In a recent study carried out by ICM research, more than 50 per cent of consumers now rate ambience as the main reason they choose where to shop and stay. So, for the retail and hospitality sectors, design, lighting, music and above all, fragrance, are key to successful marketing.
Email warm-up is a process of sending a small number of emails to your contact list over a period of time so it can be verified that this email address is valid. Most email services only allow you to send emails to a certain number of recipients before you need to verify your email account … Read more