The marketing of any business or product will need a great deal of thought paid to it. The biggest mistake that many companies make is to be fractious in terms of what they create, outsourcing or delegating different strands to different people and having no one directing the overall result.
In terms of analogies, the best one would be to compare any marketing campaign to a film. The director is in charge of how the project ultimately turns out, having the vision and foresight to create an overall approach and feel, then delegating areas to individual people with very specific skills. The same approach should apply when marketing any business, and not only should every single strand of each campaign work together almost symbiotically, but each campaign should also be very much linked to the overall branding of the company.
In terms of design, it is often best to use one design company to create everything from promotional literature to company letterheads and cards. As such, each individual area will be very unique but still fit into the overall feel, style and theme of the campaign that is being created. All banner printing should have the same attention paid to it as even a seemingly less important business card and there should be someone at the top of the chain ensuring that each area compliments the next.
It is therefore also wise to let the same printing companies work on every single project rather than looking for someone to produce banners and someone else to do things such as leaflet printing. Any written or spoken material should also be prepared by the same voice, giving a coherent sound to the branding too and ensuring that the company sounds like one that is united. The more coherent each and every area is, the more likely you are to be remembered and attract the trust and loyalty of a specific audience.
Keywords: Banner printing, Leaflet printing