The internet has brought a range of great alternatives: there are alternatives to shopping, alternatives to going out, alternatives to playing chess. Whether these are better than the original pursuits is up for debate, however, no-one would argue that the internet hasn’t opened up a brand new dimension of experience.
One of the most popular “alternatives” that the internet provides is a great alternative to paper cards, i.e. e cards, or electronic cards. As we will see, there are lots of ways in which electronic cards are superior to traditional cards, and many ways in which they are more appropriate for business:
Firstly, they are better for the environment. This is not just good PR for businesses, but more importantly it does help the environment. Too many businesses are still paper heavy, and whilst there is a move to recycle more in the corporate context, anything that limits the amount of paper we use further is surely a good thing.
Electronic cards are very easy to design. A traditional card can’t really be customised, beyond writing a message on the inside. Electronic cards by contrast can be customised ad infinitum, e.g. with a corporate logo or facsimile signature.
Electronic cards are also much more easy to send. With just a couple of clicks you can send out an electronic card, via e-mail, rather than having to post each one individually. With the price of stamps set to rise this is good on two levels, and will save your business real cash too.
So, whether it’s corporate holiday e cards or corporate Christmas e cards, they really are a cleverer kind of promotion than traditional paper cards.
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