When it comes to creating the most effective marketing strategy, the best approach will be the one that produces the best results at the lowest cost. Much like Occam’s Razor, if there is an easier route to go down that will produce the same results, that will be the choice to make.
Yet, many people overlook just how effective some very cheap and very easy approaches can be. For example, corporate holiday e cards can instantly remind customers of who you are and what you do, without you even looking like you are trying to sell anything. In fact, a gesture such as corporate Christmas e cards will see them attach positive association to your company, and all with minimal cost and minimal effort.
The best corporate Christmas e cards can merely be humorous or interesting, allowing customers to relate to your company without instantly wanting to delete what they see as a cynical marketing ploy.
It doesn’t matter how much money your business has to spend on its marketing, the more inventive you can be with marketing and the more focussed you are at delivering a message succinctly, the better your strategy will be. In many instances, it is all simply a case of getting your name seen and just improving brand awareness, and the likes of corporate Christmas e cards can do this effectively and quickly.
However, whatever approach you choose, you need to make sure you are consistent and credible and that you not only know who your customers are, but also who your competition is so that you can stand out from them and effectively show why you are not just different, but also superior.
Whatever strategy you choose, ensure it is totally focussed. Whilst it may seem attractive to try to appeal to a huge number of people, the more focussed you are with who you advertise to and how, the more successful you are likely to be.
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