Christmas is a very expensive time for many people, but for businesses it seems as though it is the time when they simply rake in money hand over fist. Yet, in reality, with the reductions many businesses have to make to ensure they compete and the extra money that will no doubt be ploughed into marketing and even into decorations and free giveaways, Christmas can often end up no more profitable than any other time of the year.
However, with January and February being extremely quiet for most businesses, ensuring that profit is as high as possible is integral. Therefore, it is wise for businesses to look at how they can reduce the amount that Christmas actually costs them.
Christmas is the perfect time to get creative with marketing. From using electronic business holiday e cards to connect with your customer base to simply utilising fancy dress Christmas costumes and hitting the street, there are many ways to get people to think of you at Christmas that can be extremely cheap.
Business holiday e cards are often overlooked, but with the price of stamps rising all the time, electronic business holiday cards are now far more cost effective to produce and send than ordinary Christmas cards, and may actually often be kept for longer, ensuring that they are a good marketing tool into January and February too.
Businesses should also consider simply starting to prepare earlier. Buying supplies and even decorations months in advance will ensure that you reduce overheads in the lead up to Christmas.
Finally consider offering customers further reductions in January and February. Not only should your marketing get them into your shop or using your services in December, but if the same marketing or even your business holiday e cards give them reason to come back in the quieter months, Christmas will end up being far more profitable.
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