Gift buying is often a difficult task: What does she need? What would she like? Does she have that already? In modern Britain, women enjoy successful careers and the freedom of financial independence, so much so rarely does the modern woman actually ‘need’ anything. Therefore, buying a gift on the assumption somebody needs something could backfire; the odds are she’s bought it for herself before you’ve got the chance to present your gift. Research shows that women particularly favour gifts which have originality and reflect a level of thoughtfulness, which is where personalised gifts for her come into their own.

What kind of personalised gifts for her are popular?

One of the most popular birthday gifts amongst women friends is said to be personalised photo frames, which are available in a variety of sizes to fit many common formats of photograph. They’re a great way to show how much you value your friendship. For newborn babies, baby birthdays, and christening celebrations, personalised clothing such as baby grows and bibs are incredibly popular – and, of course, useful! For big birthdays, such as 18ths, 21sts, 30ths, 40ths, 50ths and 60ths, personalised bottles of wine or spirits are a great way to start the celebrations and, once enjoyed, the empty bottle usually finds its way into a display cabinet as a reminder of good times.