Luisana Lopilato is new face of lingerie brand Ultimo

Lingerie brand Ultimo is hugely popular in the UK and it is always on the lookout for celebrities to head its advertising campaigns and showcase its bras and other products. Recently, founder and chief executive officer of the firm Michelle Mone succeeded in persuading woman of the moment Luisana Lopilato to be the face, and indeed body, of the brand.

Earlier this year, the Argentinian actress, singer and model tied the knot with international heartthrob Michael Bublé and so she has been receiving plenty of media attention.

In her homeland, the 24-year-old is an award-winning actress, as well as being a recording artist.

Also, she has appeared three times in the Spanish FHM’s 100 Sexiest list. Determined to make the most of this beauty, Ms Mone pursued her and signed a deal that will see Lopilato appear in Ultimo bras and other lingerie.

Commenting on her decision to enter into the agreement with the Argentine, Ms Mone remarked: “Luisana is one of our most exciting international signings yet and I’m confident she’ll bring a new sense of fun and glamour to the brand as our incredible face and body.”

She added: “It took me a long time to get her but I refused to give up until I got her. Luisana’s jaw-dropping beauty and charisma are a perfect fit for Ultimo and we can’t wait to unveil our new designs.”

The model certainly does seem to have instant appeal. Her new hubby noted that he fell for her upon first meeting her and wooed her since this point. Meanwhile, it was after seeing wedding photos of the celebrity couple that Ms Mone realised she wanted to sign up the model to promote her products.

Anyone eager to make the most of the company’s offerings can head online. These days a rising number of consumers are searching for products like this over the web.

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