You possibly can turn your $200 fee to write down a press release straight into $2, 000 to carry out a whole PR campaign simply by convincing clients to get campaigns, instead of individual projects. Campaigns achieve better final results and cost less from the long-term for clients, compared to individual tasks. And, of course, as the freelancer, you get paid considerably more for turning out any succession of assignments that assimilate an excellent campaign.
Here’s how to multiply your writing sales by convincing clients to get long-term campaigns, instead of short-term specific assignments.
o Know the short-term along with long-term results. A client approaches you to write a brochure. He may or may not know that his product also can benefit from other sorts of promotional pieces, such as ads, direct mail, news releases, websites, and so on, to sell his service or product. Your job is to teach the client. The brochure may function as the first promotional piece in a very consortium of promotional bits. Here, you must know this short-term and long-term view outcomes of the brochure.
The short-term results will be the results the brochure will achieve for your client; and the long-term email address particulars are the results the brochure will achieve/contribute for your campaign. It answers the queries, “How do the link between this brochure fit into your entire campaign? ” and “How may these results be strengthened with other styles of promotional materials? ”
Show the client what sort of campaign, that’s comprised of the succession of assignments, can achieve — in addition to exceed — his expectations and outsell and outdo the performance of a single assignment.
o Use “tie-in” services. Whenever a client approaches you having a single assignment, ask yourself what tie-in products and services can supplement the one assignment. A news release achieves better results if it’s accompanied with a photograph. And a press kit — full of press releases, photos, brochures, and company information — is capable of doing better results than a single press release. All of these extra tie-in services can turn writing a single press release into multiple writing sales.
o Offer the “concept to be able to completion” benefit. Instead of pitching yourself as being a freelancer who can produce newsletter copy, pitch yourself as the freelancer who produces ezines, from copy to completion. You multiply your income by outsourcing elements of the job and giving a finished product, not a piece of the product. You also can lengthen your “concept to completion” companies by pitching yourself to be a marketing consultant, in which you make recommendations to the client as to the obvious way to market the newsletter.
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