When many people think of the term brand,the instant thought is that this only really covers logos and designs. However, there is a great deal more to branding than just designs and the term extends to the entire personality of a company or product and in turn how people view them.
It is worth remembering that some of the biggest brands in the world have some pretty terrible logos and yet, without words, these huge corporations can be recognised from mere images alone. So, if some have such poor designs, how have they become so recognisable?
Well, logo and design isn’t everything, and can in fact be very little. Instead, it is the continuity that will have been important. Seeing the same logos time and time again on all manner of different items and all sorts of promotional materials from exhibitions stands to banners ensures that any simple image gets lodged in the customer’s consciousness.
Therefore, a good logo is not always the way forward,instead a striking, simple and memorable logo will be the way to go. It is also not necessarily the logo itself that will help you be noticed even something as simple as the colours are likely to be equally as important, so be sure that all branding contains the same shades too.
Whether you utilise canvas printing or fabric printing to help market your company, the designs need to be recognisable from your colours whilst the content needs to reflect the personality of your brand. Are you quirky, fun, serious, unique? Make sure that every single item of branding has a little bit of the personality you wish to convey innately locked within it.
Finally, be passionate about what you do. No matter what you are selling, whether it is jumbo jets or biros, if you show how much your items excite you, they are far more likely to excite others.