Getting the most out of your website statistics

Should you choose web hosting by EUKHost you will find that statistics on usage of your site are provided as part of your package.

Your eyes may glaze over at the mention of statistics, and this is understandable enough – the world of data analysis, and web metrics is not for everyone. However, your site stats reports are worth getting to know: they will most likely contain gems of information regarding how well your site is faring with users, and whether they are downloading any of your multimedia content.

In your web statistics report (usually covering a period of time, such as a month) you will most likely come across words like “hits” or “page views”. It’s helpful to have a better understanding of these.

“Hits” (or “page views”), is a count of the total number of page views over a given period of time. This is a useful gauge of general activity on your site. For instance, a low figure, say 20 page impressions a month for a business site, would be a cause for concern.

However, your hits won’t tell you how many people have been visiting your site. For this you need the “visitors” figure. This is the total of individual visitors to your site over a given period. In some ways, the visitor count is the most useful pointer to your site’s success.

Another figure to look out for is “bandwidth” or “downloads”: this is a count of the amount of data downloaded over a set period, often measured in kb, or kilobytes. You can use this figure to help you decide whether you are exceeding your bandwidth limit.

If you are in danger of stretching your bandwidth limit, should you choose affordable web hosting from EUKHost we can help you choose a more suitable hosting package, one that will better handle your visitor transactions. With UK web hosting by EUKHost, you can benefit from our expertise in hosting.

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