Business coaching has changed over the years

It is no surprise that many firms are making use of business coaching services. Trading conditions remain tough and in order to stand a chance of making it through such difficult times, it is important that firms have personnel with the right knowledge and skills to guide them successfully. These days, there are many different forms of executive coaching for people to choose from.

Indeed, commenting on the issue of business coaching in an article featured on, chair of the Association for Coaching UK Gladeana McMahon said that development programmes like this have evolved over recent times.

She remarked: “Coaching has changed considerably since it first started to emerge commercially in the 1970’s. Back then, most people had known coaching only in a sports context, but gradually the concept started to filter into other areas of life.”

According to the expert, coaching started to gain prominence in the UK towards the late 1980s and early 90s.

Ms McMahon added: “In 2012, the coaching profession is accepted as an essential discipline available to senior leaders in many organisations.”

She went on to cite Institute of Leadership and Management figures that suggest 85 per cent of organisations offer coaching at senior level, while more than half (52 per cent) offer coaching to other employees.

The specialist also claimed that there is “still capacity in the market for coaching at all levels within an organisation”. She commented: “With the benefits of coaching being recognised within senior leadership, the Association for Coaching predicts that the market will continue to grow over the next decade.”

These days, there is no shortage of options for those who wish to make the most of executive coaching. They can take their pick from a range of programmes and the ones they go for will depend on their individual aims.

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