The season of giving is here. It does include the lovely flipside of the season of receiving also rolling up too though! In an economy where sensible spending is likely to be a prevalent issue for some time yet – across every lifestyle, budget and trend – choosing a gift that marks a pertinent investment is no careless act.
Nowadays everybody has a car – classic cars are still highly sought. Everybody has chic jewellery – diamonds are still expensive. Everybody wears a watch – there’s still plenty of time to invest! A well-made, tasteful timepiece is as good an investment in style as it is financially.
At its heart a watch should be practical. It should mark a useable, wearable, functioning item of jewellery. Choosing the perfect watch is – in terms of future investment – very much like choosing a new car. The rewards reaped from the investment are unlikely to belong to the buyer. Think about the Volkswagen Beetle – an icon of its time thanks to low cost, utility value and quirky design. A design that depreciated in value for thirty years until the trend rolled around again, skyrocketing the value of Granddad’s perfectly maintained old VW astronomically.
Similarly, investing in a good-quality classic watch marks an investment for future generations. Patience is the key. Links of London watches, for example, mark some of the most contemporary twists on classic designs available today. To buy Links of London watches is not to make an instant tidy return on initial investment, but rather to afford a future owner the opportunity to love, maintain and pass on the heirloom for generations to come with the potential for financial gain.
Taking a little time to scout for the best budding investment – both stylistically and financially – could culminate in the form of a new custom – a new story – for a family that could span generations to come.

The season of giving is here. It does include the lovely flipside of the season of receiving also rolling up too though! In an economy where sensible spending is likely to be a prevalent issue for some time yet – across every lifestyle, budget and trend – choosing a gift that marks a pertinent investment is no careless act. Nowadays everybody has a car – classic cars are still highly sought. Everybody has chic jewellery – diamonds are still expensive. Everybody wears a watch – there’s still plenty of time to invest!

A well-made, tasteful timepiece is as good an investment in style as it is financially. At its heart a watch should be practical. It should mark a useable, wearable, functioning item of jewellery. Choosing the perfect watch is – in terms of future investment – very much like choosing a new car. The rewards reaped from the investment are unlikely to belong to the buyer. Think about the Volkswagen Beetle – an icon of its time thanks to low cost, utility value and quirky design. A design that depreciated in value for thirty years until the trend rolled around again, skyrocketing the value of Granddad’s perfectly maintained old VW astronomically. Similarly, investing in a good-quality classic watch marks an investment for future generations. Patience is the key. Links of London watches, for example, mark some of the most contemporary twists on classic designs available today.

To buy Links of London watches is not to make an instant tidy return on initial investment, but rather to afford a future owner the opportunity to love, maintain and pass on the heirloom for generations to come with the potential for financial gain. Taking a little time to scout for the best budding investment – both stylistically and financially – could culminate in the form of a new custom – a new story – for a family that could span generations to come.