Using Social Media To Your SEO Advantage

Many businesses treat social media and SEO as separate marketing tools. However, taking an integrated approach can give your website (and your conversion rate) a boost. Here are three key ways that social media can feed into your SEO strategy.

1. Driving traffic and increasing shares

Just as you want quality SEO links, you also want quality social media followers. While it may be tempting to pay for followers, the more engaged your followers are, the more likely your content will be shared. So, always post high-quality content and include a link back to your site. The idea is for the content to generate interest among readers and other businesses, leading to lots of shares and boosting your SEO.

2. Visibility and brand recognition

One of the key benefits of social media is building brand recognition. You want your business to be visible, for all the right reasons. As well as posting interesting, valuable content, this can also mean adverts designed to get people clicking through to your website. If you’re struggling, it’s a good idea to look at how the global brands are using social media, to see what works and what doesn’t. Research conducted on behalf of the Internet Advertising Bureau (IAB) UK suggests that Coca-Cola, Nike and Virgin are among the brands that are particularly adept at using social media.

3. Engaging with the local community

Did you know that search engines keep an eye on how active your business is in the local community? Social media is an ideal way of reaching out and demonstrating real local engagement while improving your ranking. But just how do you go about engaging with the local community if your target area is as big as London, for example? Well, if you’re unsure how to best engage with customers and clients in your locality, it’s worth seeking out specific expert help. For example, if you want to boost your reputation in the capital, engaging professional SEO services in London, such as those offered by, can point you in the right direction.

Hopefully, now you’ve seen that there can be real advantages to taking a holistic approach to your social media and SEO strategies. Ultimately, it’s all about driving the right traffic to your site and encouraging visitor engagement in order to maximise your conversion rate.

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