There are still some individuals out there who do not appreciate the complicated and fluid nature of local search engine optimisation. They appreciate that content should be studded with a few geographically relevant keywords. Perhaps they have heard of Google Places. Unfortunately, that is pretty much the limit of their knowledge. This means that they are in a poor position unless they seek assistance from high quality local SEO services.
At SEO Consult, we are specialists in exploiting local advantages for businesses of different sizes. Our diverse clients benefit from our close attention to detail. In addition to delivering campaigns which tick all the necessary boxes, we also provide some information of value to site owners via our articles. Obviously, we do not disclose all we know because that would sacrifice ground to our rivals.
Being locally astute is hard to define. This is because various sites require their own distinctive solutions. The adage ‘one size does not fit all’ is certainly pertinent in this context. Nonetheless, there are basic ideas which must be comprehended if one is to move towards best practice.
For example, it is a great advantage for sites if consultants appreciate the value of locally-focused content. If a site has aspirations with regard to exploiting local markets more intensively, then local content can be highly effective. Sprinkling place names in content is not the same as composing pieces which are based on local culture or local economic matters.
Campaigns which utilise a little imagination can steal a march on more plodding competitors. For instance, a company can broadcast its endorsement of a popular local charity. Alternatively, it is worth considering endorsing a local community sport outfit. Not every site can make friends by such tactics, but they are worth giving a go where they seem appropriate.
Competitions can also have a local flavour. The competition is a standard technique of drumming up interest. Using social media like Facebook, Twitter and Google+ is a great way of getting users to participate in a competition. Giving it a local slant may be acceptable as long as the questions are not too difficult and insofar as they do not seem to discriminate against those outside the locality.
While some amateurs think of Google Places as a useful but essentially static facility, it is worth recalling that it is open to change. In 2011, Google upgraded it in a significant manner. Google altered the way in which reviews were displayed in a manner which basically favoured the interests of local businesses using Google Places. To get the maximum benefit out of Google Places, individual site owners are not advised to proceed without help from an experienced consultancy. Such a consultancy will have the capacity to respond quickly should Google Places be transformed again.
Local opportunities are hard to access from a great distance. The net has changed the world but it has not destroyed all cultural barriers. It is easy for a local consultancy to be properly informed about local institutions or local competition. For a distant consultancy it is more difficult to attain the nuanced locality-related understandings necessary.