Supermarket receives top customer service score

Firms are constantly trying to outdo one another in every aspect of business and customer service is a big part of this. After all, if consumers are not happy with the standard of service they receive from companies, they are unlikely to return to make future purchases and they may also advise friends and family members to avoid the enterprises in question.

It is therefore no surprise that a rising number of organisations are making use of customer satisfaction surveys, mystery shopping companies and so on.

One firm that seems to have got its strategy right when it comes to ensuring its customers are happy is supermarket chain Waitrose.

The retailer, which is run by the John Lewis Partnership and has roots tracing back to the early 20th century, topped a Which? supermarket satisfaction table. Indeed, it was the third year in a row that it has achieved the top spot.

With a score of 83 per cent, it came above Aldi and Lidl, which achieved second and third place respectively. The figures are based on a combination of customer satisfaction and the likelihood that individuals will recommend the firms in question to a friend.

Meanwhile, Which? also revealed that Waitrose was the only supermarket to achieve five stars for customer service.

In total, 11,000 Which? Connect online panel members were surveyed and were asked various questions concerning what they thought about supermarkets.

The significance of customer service is immense these days and no firm can afford to ignore it. Thankfully, it has never been easier for organisations to make use of superb customer satisfaction surveys, mystery shopping companies and other such provisions to help them in their efforts. Taking advantage of such opportunities can help make the difference between success and failure, particularly during tough trading conditions such as those being felt at present in the UK.

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