The world of website design is, almost by its nature, one of continual change and development. It is an industry packed with creative people, and these people are always looking for new ways of doing things – not for the sake of it, but in order to keep up with the shifting demands of the internet itself.
One way in which web design has changed significantly, especially in recent years, is in the area of its overall purpose and goal: in the early days of the internet (throughout much of the 1990s) the purpose of web design was largely to make sites look beautiful, or if not beautiful, at least classy and presentable. This aesthetic purpose was very much the be-all and end-all: designers concentrated on glorious backgrounds, enticing fonts, attractive images, catchy banners.
Whilst the above features are all still important to serious web designers, it’s also the case that the designer’s brief has now shifted considerably: going beyond simply wowing and impressing users. Increasingly these days, website is design is about contributing to the success of the website in very specific, often commercial, ways. The design must be sufficiently functional to attract new users and retain current users. The website should also be constructed to ensure the site is already optimised for the major search engines from the moment of launch.
Here at SEO Consult we are well aware of this change in the world of web design. We are a web development company which specialises in designing sites for commercial success, whilst at the same time meeting the highest aesthetic standards. We concentrate on practical matters, such as lively, informative content, which actually works hard to engage users and meet their requirements. We also focus on the overall visibility of the site: to the major search engines, through SEO techniques, and through carefully targeted social networking practices.